Footbal4All launched in Joburg
Adidas South Africa today supports the official launch of the Johannesburg branch of the Football4All initiative – a grassroots football programme developed by a number of former South African international football players who will contribute in coaching novice primary school children.
“Since our launch earlier this year we have seen an
overwhelming demand for the programme amongst scholars of all ages. The lack of
‘development’ of football particularly at grassroots’ level explains the great
interest in the Football4All project”, says George Dearnaley, former Bafana striker and Director
of Football4All.
“Together with formidable former international players and
coaches, we are determined to ensuring that the game is accessible to all young
girls and boys in South Africa and that the proper basics are taught to them,”
he continued.
Football4All is open to boys and girls – aimed at
promoting a healthy and active lifestyle amongst primary school children. It is
currently active in the Mitchells Plain and Khayelitsha clusters and today will
launch in Gauteng.
Adrian de Souza, Sports Marketing Team Manager of
adidas South Africa: “We are excited to see the programme grow so rapidly in a
short space of time. Over the 3 year agreement, we will support the programme
as a technical sponsor, providing all kit and equipment for the duration of the
programme and look forward to this project growing even further, across the
country”.
Other former South African international football
players involved in the programme include Gerald Stober, Andrew Tucker, Duncan
Crowie, Brian Baloyi, Desiree Elis, and David Nyathi, Matthew Booth and
Jabulani Mendu, some of whom will be present to coach at the launch In
Alexandra today. Other names such as Fani Madida are set to support the
programme as it grows in strength.
Time:
12pm - 1pm coaching session
1pm - 2pm media time
Venue:
Football For Hope Centre – Alexandra, Gauteng
Coaches:
George Dearnaley
Brian Baloyi
Helman Mkhalele
Fabian McCarthy
Matthew Booth
Jabulani Mendu
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